E-commerce industry is growing at a rapid pace as it is increasingly
providing many conveniences for the people who come from an age of doing
traditional shopping. Some of the conveniences like; shop at anytime, from
anywhere, search for a wide range of products in a single window, compare the
products, cash on delivery, EMI, and so on. But not many online shopping
websites are providing these conveniences as their websites might not be fully
functional, user-friendly, high-performing and secured. Customers visit websites and they always want
to enjoy searching a lot of things within the websites, so easy and faster
navigation, and breadcrumb are must in order to know where they are in the
website. These websites should be ultra-cool
and ultra-clean without any errors like spelling mistakes, poor content, poor
images, no proper product details, complex buying options.
Besides these
factors, owners of these websites need to ensure no customer is navigated to competitor
in the peak times like holidays, festivals etc, as typically people will be
flooding on to these websites to purchase products, so websites need to up and
running all the time as many websites get crash due to heavy load. Owners have
to realize biggest threat isn't a competitor; it's the load, if it loads too
slowly, and customers won't wait around. These owners should not forget mobile
users, as customers are increasingly using Smartphones, so these websites need
to be device, platform, and browser compatible.
A study reveals that around two-thirds of cell phone owners are using
their phone as their primary access to the Internet.
Online customers want the
information at the click of a mouse or a swipe of a Smartphone. In order to
improve customer retention and attract new customers, these business owners
need to optimize their websites to provide high performance regardless of a
customer’s network connection and location or whether they are on a desktop or
a mobile device. One more important aspect is that Customer reviews, which are
trusted many times more than a marketing piece from a business. These owners
can significantly improve the customer experience by allowing viewing product
reviews on their websites and mobile apps.
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